If one can imagine, what happened in the advertisements, a few years back,
on the internet, he/she might be come across with the fact that all
advertisements were like one is watching Television or most likely reading a
newspaper. There is no uniqueness in the ads of that era. They are, simply, not
attractive to the most of the audience. In those days, the main distractions in
advertisements are very common like; ads were usually consist of very large
banners and are composed of different kind of numbers, they hold very large
space on one’s blog or website to be placed. This may be considered good and
useful by the companies or ad providers but these certainly effected the
interface of the blog.
There were also many kinds of problems too such as, ads were usually
unlikely or irrelevant to the main context of the website, e.g. if one was
looking to buy a bag from online-marketing companies, the ad appeared there,
might be suggesting to get a trip to Hong Kong. So, this irrelevancy was
another big problem with the internet users, website owners and also with ad
providers, all three were not getting their desired result.
This all was seen by Google administrators and after thinking on it, they
launched a tremendous program of Google AdSense. It is ad provider program
which solves almost all the difficulties, irrelevancy and mismanagement in the
ads during past. Google AdSense is known as targeted advertising program.
Now if you are a website owner, what you just need to do is that go on
Google AdSense, sing-up there and get small codes, which when you put on your
website, they’ll in shape of small banners or buttons, and they are relevant to
your website context because Google already asked you to tell it, what kind of
context you website have.
Since Google is a search engine, so, it is well aware of the key words
used on different websites and also that what kind of key words, that are
preferred by the customers or users, so, it provide you a deadly relevant ad,
which is exactly resembles with your website context.
If anyone clicks on Google AdSense ads, that are publish in shape of
banners or buttons on your website, you’ll get paid by the Google for each and
every click. Now if the context on the ad is relevant to the context of the
blog or website, they’ll certainly show their interest in the ads and this will
also help the website owner to earn money and also an increase in number of
audience too. Simply it can be said that relevancy is the best feature of
Google AdSense program. Though it provides many more features as well. In use,
it is like breeze.
Google being a top search engine and having a very good reputation, also
set some standard rules for this program. Google provide just one banners of a
kind to publish on one page, instead of regular advertisers. This is also a
very good marketing strategy that people often pay more attention to unique and
perfectly placed buttons and banners, rather than all your blog is full of ads.
Google AdSense provides very useful statics about the ads, which are
equally good for the advertisers and publishers. All transactions are run by
the Google itself and are very safe. So, is why in the world of internet,
Google AdSense has very tremendous reputation worldwide.
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